WATCH THIS: A cool sanitary pad advert (*thud*)
It’s not often I’m compelled to write about sanitary pads, but let it not be said that your intrepid correspondent won’t try anything once – just ask Mr Muddy (JOKE!). Anway, here people, is the first ever decent sanitary pad advert. No laughing women in floaty white dresses clinking glasses with impossibly smug amours. No close ups of purple liquid being poured onto pristine pads of joy.
The ad, for Bodyform, is called Blood and taps into the same can-do girl-powery vibe as This Girl Can. See what you think – you might love it you might hate it! Either way, be sure to let me know.