How do you publicise a posh hotel group without boring images of white-linened beds, handsome men making coffee in ironed stripy boxer shorts, and smiley women working out on bike machines? Get Naomi Campbell and Nick Knight to collaborate on a slightly trippy, borderline bonkers but visually beautiful short film about… um, well your guess is as good as mine!

The first of the Equinox Hotels is set to open in New York this June, and I guess this ad has done its job because I’m now super curious on what it will deliver. I’ll keep you posted, but in the meantime let me know what you think about Campbell/Knight production!