It's hard to make pom pom basket bags chic, but Rae Feather has aced it. We're totally in love with the accessory designer's super-cool personalised designs.

Fashion gets a lot of flak for being frivolous but sometimes, when times are dark, don’t you just crave a little something that’ll make you smile? Rae Feather’s baskets certainly fit the bill – we can’t resist the rainbow, although we’re suckers for a pom pom too.

Fashion insiders have felt the Rae Feather love for a while, and it’s now rare to see a glossy mag summer fashion spread that doesn’t feature one amid the bikinis and kaftans.

Admittedly, they aren’t as cheap as your bog-standard high street baskets – this rainbow one is £150, with prices ranging from £50 to £170 – but the thing that sets them apart is the personalisation, which is included in the price. You can get your initials monogrammed on the side, and with the striped versions you get a large choice of colourways. They also offer the monogramming service for various other accessories and knick knacks, from scarves to candles.

The rainbow one is roomy enough for beach towels and sun lotion when you’re en vacance and, on a somewhat less glam note, there’s plenty of room for your panic scoot around your local convenience store too. Emergency bottle of Shiraz purchased (hiding the Persil), face your public in style!

Rae Feather