The Naked Pharmacy
Muddy says: A range of totally natural, vegan-friendly health supplements backed by science? Yes please.
Hello health boost! Sometimes you just know that a business is going to make it big, and this is one of them.
Started in 2016, The Naked Pharmacy is Europe’s first 100% vegan and natural-only pharmacy, selling a range of health supplements that are evidence-based, high potency and derived from foods rather than chemicals.
What’s particularly refreshing is that the brand is totally transparent with what they put into its products – recipes are based on clinical research and ingredients are all organic, completely natural food extracts, free from nasty side effects. Nothing, but nothing, is tested on animals.
The brand also gets eco points from being manufactured in the UK (are you reading this James Dyson?!) and supplying 100% biodegradable refill pouches or recyclable glass bottles for products. From October 2019, every purchase of Saffrosun and Saffrosun for Children (an anti-anxiety supplement) will plant a tree in a protected wildlife area in India too.