Anyone who’s been shopping with young children will know the story – World War III breaks out as you bundle them in the car, it’s inevitable you forget something (usually nappies), the pushchair won’t co-operate, and that’s all before you even make it through the store door. It’s exactly this scenario that inspired Amy Lunt to start Style My Kid whilst on maternity leave with her firstborn (er, superwoman?!).

Now, three years later, after expanding the company with the help of co-owner Julie Harriss, who knows the challenges of motherhood all too well (having been made redundant during her maternity leave), Style My Kid not only sells fantastic baby and little kid’s clothes, but a whole range of fabulous accessories, gifts, and luxury ‘play at home’ items too.

Born out of the desire to make life a little bit easier whilst providing stylish brands not often seen on the high street, Style My Kid is an online shop where you can find a whole host of gorgeous, clever things for your kids. Cool & colourful zippy sleepsuits; award-winning ErgoPouch sleepbags and togged sleepsuits; soft organic accessories from Scandi brand Fabelab; stunning swaddles and newborn gift sets from LuluJo; the sweet and clever Moonie Humming Friends sleep aid range (Stacey Solomon and Mrs Hinch are fans!); plus a whole range of cute outfits and separates for kids up to age 6.

Want to really treat your little ones? Style My Kid also has amazing and beautifully designed complete ball pit sets (including a stunning velvet collection… la di da!), soft foam block pieces, play mats, balance boards, and even kitchen helpers (perfect for teensy Bake Off fans).

We think the clothes are gorgeous: they’ll seriously up your kid’s sartorial creds in the playground. Scrolling through the site, it’s evident that everything stocked has been curated carefully, and the shop’s customer service is quick and efficient – just how we like it.

Now for the cherry on top. There’s free delivery on orders over £30, PLUS you lucky readers can get an added Muddy perk of 10% off with the code SMKMUDDY10. Ooh, we’re like a kid in a sweet shop.