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The She Effect

Muddy says: The She Effect is a new, natural beauty brand based in Wheatley, Oxfordshire, using Adaptogenic healing herbs to combat skin problems for all skin types. We’re slapping on the serum, it’s brilliant!

Dehydrated skin? Redness? Oily T-zone? Big open pores? Uneven pigmentation? Yeah, me too, which is why I’m loving The She Effect, a brand new, non-toxic, natural skincare brand made right round the corner from Muddy HQ, in Wheatley, Oxfordshire.

Inspired by Adaptogenic healing herbs (like ginseng root, chamomile, pomegranate, rose and aloe, to name a few), The She Effect tackles all these skin problems, for all skin types, within one product- either a calming serum, or a hydrating cream.

The brand has an ethical ethos (fewer products and fewer ingredients and of course no testing on animals), meaning much less faff for your daily skincare routine, too!

The She Effect also runs skin consultations in various salons, spas and clinics around Oxfordshire, from £40, and customised skin treatments, from £100.

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The Urban Guide to the Countryside - Bucks & Oxon