Check out Jude Law in this new Johnny Walker ‘movie’
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Recession, what recession? Johnny Walker blue label whisky and Mr Porter online gents fashion, have collaborated on a mini 6 minute advertising ‘movie’ The Gentleman’s Wager starring Jude Law and Giancarlo Giannini. Shot in London and the British Virgin Islands in the Caribbean, the film is about a wager between two men over the ownership of a beautiful sail boat.
It’s worth watching, even if like me you find the dialogue a bit smirky and clunky. Jude Law is easy on the eye, and he dances (I think that may be too strong a word for it actually, he’s pretty hopeless -you wonder how bad he was before the dance instructor actually got to him!), and the film is shot beautifully.
But more interesting for me is the fact that they’ve made it at all. It’s rare to have a massive budget creative ad like this and though this one has some flaws, I much prefer this kind of thing than the viral/digital product placement that passes for much of advertising from the big brands these days.
What do you think?