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Watch this: A new clever beer ad

Hmmm, you’ve reached an older feature - let’s get you up to date! Read our latest Media features here.

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There was a sweet spot for beer advertising in the Nineties, when Stella Artois had a gallic twinkle in its eye,  the Guinness horses were crashing through the waves and Melanies Sykes was using Boddingtons as her SPF15.

Since then it’s all been it a bit meh. But this new campaign for Guinness in America has a twist in the tail that truly surprises. Try to ignore the cheesy US voiceover at the end and tell me what you think!

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