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FIRST LOOK: The John Lewis Christmas ad!


It’s easy to feel manipulated with the glut of carefully packaged Christmas TV ads that come our way through November and December, and lordy knows my own cynical gene is horrifically overdeveloped. But hats off to John Lewis, early deliverers of the Christmas message of ‘gifts for everyone’ – the company has delivered a clever, lighthearted TV campaign that I’ve already watched twice with a smile on my face.

Yes it has the inevitable hashtags ready and waiting to exploit any social media buzz, and I don’t doubt or a second that John Lewis has its range of cuddly toy boxer dogs, foxes, badgers, hedgehogs and rabbits primed and ready to roll nationwide.


Even so, I like this ad much better than the pull-on-the-heartstrings mawkishness of 2015’s Man on the Moon.

Take a look at this hot-off-the-presses ad for yourself, and let me know if you think it’s brilliant or barking.

Find more ideas here

Film & TVMedia

3 comments on “FIRST LOOK: The John Lewis Christmas ad!”

  • Juliet Bennett November 10, 2016

    Love it ??❤️

    • muddystiletto November 10, 2016

      You can’t go wrong with a trampolining badger really can you?

  • Fidge Morgan November 11, 2016

    Ha ha love that ad!… it almost beats that Beckham H&M ad you spread the word about a while back. I watched that over and over … soooo good.

    ps – also, tried out Kirsty from Nevrus Hair after reading one of your reviews a while back – F A B U L O U S!

    thanks 🙂


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