The candle that rivals Diptyque
Chic new scented candle brand SevenSeventeen gets its name from that magical time in the evening when its founders finally herd their children into bed - and relaaaaax. We hear you, sisters - and we love your fragrances too...
We love a scented candle here at Muddy – a small pleasure in life, granted, but a deliciously decadent one. New hand-poured candle brand SevenSeventeen was set up by a pair of frazzled working mothers, who have two high-flying journalism careers and five small children between them. The idea is that you bundle any lurking nippers into bed – at 7.17pm ideally, hence the name – grab a glass of wine and light up (the candle, I mean, not anything naughty, though now you mention it…) and unwind.
Their fragrances – which include black pomegranate, Moroccan rose, wild fig & grape and fresh linen – have great ‘throw’, which means they give a lot of bang for their buck, with each candle retailing at £22. By comparison, a fancy-pants Diptyque one that’s around the same size would be about £40. What’s more, £1 from the sale of each candle is donated to PANDAS Foundation, a charity that helps women with pre and post natal depression.
They look as good as they smell too – the brown glass recycled pharmacy-jar containers have a rustic, retro feel, and an afterlife as make-up brush holders or diddy vases. We’re more than happy to make space on a mantelpiece for these beauties, or buy them for our bezzies.