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Finch cashmere

There’s no shortage of lovely cashmere brands but I’m particularly bonkers about my new jumper from Wiltshire-based Finch (above). Tis true I have a inherent weakness for neons or bright flashes of colour and the rhubarb details hit the spot like sartorial crumble.


Loving the relaxed crew-neck – not one of those ones you have to tug at the whole time – and a classic cut with a bit lower at the back for bum-camouflage. The photo of me was taken by Iris, 9 year old photographer supreme, so forgive the blur, but you can see the fab colour blocking better, below left.


Finch used to be called Plum so you may have come across them in that previous incarnation. They changed the name because there are just too many companies with ‘plum’ in them which is true isn’t it – I can name about four plum businesses off the top of my head! So Finch it is, and it’s a lot better for it.

Anyway, the most important thing to tell you is that the quality of my jumper is absolutely brilliant, and what’s quite unusual is that it feels quite chunky and substantial in the knit which really like, but it’s still really soft to wear. This jumper also comes in greys and oatmeals if you’re looking for something a bit more muted.

Definitely the over-riding emphasis on Finch is elegance – think Italian-style cashmere blazers, flattering ponchos (below) …


…and Breton stripe jumpers – there’s a lovely orange stripe version, but actually I have my eye on the one bottom left.

Also loving the Union Jack wraps (above right). Union jacks on clothes can be a bit divisive can’t they, but this is done quite cleverly – they come in interesting colours, aren’t immediately obviously ‘UJ’ and and drape really beautifully.

Price points on Finch cashmere are sensible – the stripy jumpers retail for £159, my colour block chunky is £199 (and worth every penny, trust me on that one), the poncho in 8 colour ways comes in at £179, and accessories like scarves start at £59, so good gifty territory for Christmas.

Anyway, if you have a spare minute or two, have a mooch around the site and see what you think and as always I’m ready and waiting for your feedback!






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