Bonkers but strangely compellling ad alert!
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As you probably know by now, Mr Muddy is quite the ad guy (he’s partner at natty London agency Antidote if you’re one for details), so I always have the inside line on new adverts coming out.
This one, from America, is for Old Spice, and is literally hot off the presses. As the mother of a son who has just started to wear deodorant (at eleven years old! I mean, what’s happening to our kids?!) I find it particularly amusing.
It’s a very quirky ad – you’ll need to watch it a couple of times – but I love the idea of all these bonkers mothers desperately trying to keep their sons tied to their apron strings when in fact they’re now Old Spice spraying, women-chasing love machines.
See what you think anyway. Click here to view and let me know what you think. It’s called Momsong by the way, for obvious reasons!