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Bonkers but strangely compellling ad alert!

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As you probably know by now, Mr Muddy is quite the ad guy (he’s partner at natty London agency  Antidote if you’re one for details), so I always have the inside line on new adverts coming out.

This one, from America, is for Old Spice, and is literally hot off the presses. As the mother of a son who has just started to wear deodorant (at eleven years old! I mean, what’s happening to our kids?!) I find it particularly amusing.


It’s a very quirky ad – you’ll need to watch it a couple of times –  but I love the idea of all these bonkers mothers desperately trying to keep their sons tied to their apron strings when in fact they’re now Old Spice spraying, women-chasing love machines.

See what you think anyway.  Click here to view and let me know what you think. It’s called Momsong by the way, for obvious reasons!

Hero x

Find more ideas here


2 comments on “Bonkers but strangely compellling ad alert!”

  • Emma (Mrs Muddy's personal) January 11, 2014

    Its a shame that Mothers are portraid to be ugly, old, fat and weird! (maybe I should check myself out a bit better next time I pass a Mirror?)

  • Glamorous Glutton January 12, 2014

    Love it, as the mother of 4 boys this is perfect. GG


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