Active Stores

Stylish leisurewear? It’s a tall order but check out Active Stores for chic and luxe (but comfortable!) looks to take you from gym to work to the school pick-up and back.

8 April 2024Add to My FavouritesSave


Muddy’s been working the athleisure vibe long after lockdown ended, but we’re all too aware we’re treading a fine line between effortless chic and casual calamity. If you – like us – love the look but need some help nailing it, then check out Active Stores for a masterclass in the subject.

Fusing her love of fitness and fashion, Freya-Jane Swan set up Active Stores in 2022, not just to give us girls a platform to buy seriously stunning, timeless pieces of activewear but also to inspire and connect with like-minded modern women who lead healthy, balanced and oh so stylish lifestyles. The result: a shopping cart full of goodies that’ll nail your capsule wardrobe for everything from WFH to travelling in style (and comfort – hurrah!), to looking like you’ve just stepped off the pilates mat when you’re grabbing your morning latte.

Kitting you out from top to toe, every item, from socks and sports bras to sweaters and cute co-ords to handy accessories, are all tried and tested before they make their way onto the Active Stores site giving us shoppers peace of mind. A champion of both big label brands (hello Varley) and smaller local indies, Active Stores only works with companies whose focus is very much on stylish, comfortable clothing with an eye to sustainability too – so it’s not only your gym visits that’ll make you feel virtuous.

It’s not just about the shopping – Active Stores is oh so much more – check out its social and Active Club for tips around fitness, wellness hacks and lifestyle, as well as recipes and in-person events like yoga around the UK. We also like the pics of readers’ outfits for some IRL ideas. Basically Active Stores provides all the inspo you need to take your athleisuring to the next level. Bookmark it now, baby.

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