If you, like us, are always promising you’ll ditch plastic supermarket brands for a sustainable hair care regime, then take this as a call to action to give your bathroom routine a makeover with Selkie.

The independent hair care brand was born in Amersham and has been three years in the making by founder and trained chemist Cicely.

The revolutionary powder-to-liquid range eliminates the need for chemical preservatives necessary in liquid products, making it 98% natural and 100% vegan and cruelty-free, by using nourishing ingredients, including argan oil, hydrating macadamia oil, rice starch (great for hair growth) and avocado oil.

The products are good for the planet too – no single-use plastic and water usage cut by 90%.

You can order the range directly via their website.